Has too much heat styling left you with damaged hair? The reparative formula in our Damage Repair Shampoo gently cleanses and replenishes moisture while strengthening* stressed-out strands. This hydrating shampoo helps reduce breakage by 40%* and helps to prevent future damage—because strength and beauty go hand in hand. *Against combing breakage on damaged hair when using Better Natured Damage Repair Shampoo & Conditioner vs. a non-conditioning shampoo. .