Gradually build or maintain a soft pastel pink color with each application. Apply to light blonde, highlighted or gray hair for a soft pink shade or highlights or use to keep pink hair pink. Nourish with colour: This coloring mask builds colour with each use. Daily use: Frequent use will intensify the colour and fade as you wash with your non-pigmented shampoo. Gentle formula: Free from ammonia and parabens. Works on all hair types: This hydrating mask is suitable for all hair types and textures. PETA certified, vegan and cruelty free. TO USE: 1. Apply to clean wet or dry hair and massage through the ends 2. Leave in for 2-15 minutes 3. Rinse well with warm water This is a gradual pigment depositing mask. The colour will build with each application and fade as you wash with your non pigmented shampoo. As this is a pigment depositing hair colour, we rmend strand testing before full head application.