Advanced Therapy Shampoo and Conditioner System is clinically proven to reduce hair loss due to breakage.* This advanced anti-hair loss duo uses an exclusive formula featuring 17 key active ingredients and a 100% Natural Preservative System. With a proprietary blend of vitamins, botanicals, and organic extracts including Pumpkin Seed Oil, Nettle and Black Cumin Seed Oil, PURA D’OR Advanced Therapy System nourishes hair follicles, revitalizes the look of thinning hair, and encourages healthy strong strands. *Based on results of tress test study analyzing breakage after using the PURA D’OR Shampoo and Conditioner System vs. regular shampoo alone.