Not all moisture is the same! Deeply quench dry damaged hair & help revive curls with Maui Moisture Heal & Hydrate + Shea Butter Shampoo. The ultra-nourishing formula of this shampoo for damaged curls helps hydrate leaving curls feeling soft & touchable with a healthy-looking glow. You can feel good knowing that this hydrating shampoo is vegan & not tested on animals & is formulated without mineral oil silicones parabens gluten SLS sulfated surfactants synthetic dyes & ALES. Ideal for curly & coily hair this moisturizing shampoo made with 100% aloe vera as the first ingredient is suitable for daily use on curls that are balanced to coarse in texture while also being safe for use on color-treated hair. Featuring an exotic scent of fresh citrus melon & shea butter the rich nourishing formula of the curly hair shampoo contains creamy shea butter rich coconut oil & macadamia oil. This deeply hydrating hair shampoo is suitable for daily use on curly and coily hair & is safe for use on color-treated hair. To use apply shampoo generously to wet hair massage into a lather through to the ends & rinse. Follow up Maui Moisture Heal & Hydrate + Shea Butter Conditioner and the rest of the Heal & Hydrate routine for your best curls yet!