Target Zero | Packaging contains recycled content - 100% recycled plastic (recycled bottles and caps) Rhyme & Reason is an eco-friendly haircare brand and we are as passionate about the planet as we are about amazing hair. Rated 10/10 for performance**, Volume & Boost Shampoo is 92% naturally derived and formulated to give thin, flat, lifeless hair a shot of texture, thickness and blow-dry bounce. Perk up lifeless locks with a full-bodied boost of Bamboo extract, Lilly Pilly and Peptides - instantly adding bounce and thickness for weightless volume, body and oomph. Gently yet effectively cleans from root to tip, helps hair appear thicker & fuller. Fragranced with bergamot & lemon, jasmine & honeysuckle, amber & cedarwood. All packaged in our eco-friendly 100% recycled bottle and caps*. * Please also check your local facilities for guidance on the best way to recycle your Rhyme & Reason products ** All products rated 10/10 for performance individually, after first use. Independent Consumer Trials 2020.