Our tried and true and now NEW Color Icon 10-Pan Shadow Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer and metallic finishes. From essential transitions to high-impact effects and everything in between, we curated our color palettes to feature everyday and ultra-glam shades in cool, warm and neutral tones, offering endless looks and versatility at an unbeatable value. The formula delivers long-lasting wear, soft-glide application and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these Shadow Palettes – each one is a true 10!