Our Firm Hold Styling Gel offers a non-flaking formula in our highest hold and shine. The alcohol-free gel is superior in its holding abilities and has a low pH to help prevent drying of the scalp. How to Use: Apply to towel-dried hair. Work from scalp to ends and push hair into place. Key Ingredients: Dual Polymer Complex: Provides very high hold with a high shine. Carbomer: Allows for easier distribution through hair. Alcohol Free: Prevents flaking. Low pH: Avoids drying the hair and scalp.