Numb away pain with Icy Hot Max Strength Lidocaine Pain Relieving Liquid. This max-strength pain relieving liquid is designed to numb aggravated nerves to give you fast-acting, lasting pain relief. It's formulated to start working in minutes. Best of all, Icy Hot Max Strength Lidocaine comes with a no-mess applicator to keep hands clean. Simply massage Icy Hot Max Strength Lidocaine into the skin of the affected area to temporarily relieve pain. At the gym, at home or on the job, rely on Icy Hot No-Mess Pain Relief With Lidocaine for lasting pain relief. No wonder Icy Hot is the No. 1 topical pain relief brand.* Stock up on Icy Hot No-Mess Lidocaine so you always have effective pain relief on hand. HOW TO USE: Apply a thin layer of non-greasy Icy Hot Pain Relief Cream With Lidocaine to the affected area every 6-8 hours; not more than 3-4 applications daily. *Among OTC topical analgesics.